Chunking Content into Smaller Pieces for Corporate Training
“WIDS allows us to organize a vast amount of content into digestible chunks,” says Rick Huber of GE Healthcare in Waukesha, Wis. The company has relied on WIDS Software to create training curricula since the early 1990s. Most recently, GE Healthcare developed a set of training modules, deliverable face-to-face or online, designed to educate a variety of staff on a repackaged service offering.
That offering, CompreCare, has been around for awhile, but was recently redesigned. The program delivers comprehensive services on health care equipment to clients. The flexible CompreCare allows clients to pick and choose among many service offerings, according to Huber, so services are tailored directly to their needs. With changes in the structure of CompreCare came a need for education.
That education and training wasn’t just directed to sales people responsible for approaching current and potential clients, it was directed to any member of GE Healthcare’s team affected by CompreCare changes. “Not all employees need the same level of training, so WIDS worked to group the different levels of training with only the necessary modules,” says Molly Olsen, Producer at Creative Communication Concepts (C3). Olsen worked with GE Healthcare and WIDS to ensure timely development and delivery of the training.
Thanks to the flexibility of WIDS Software, the company successfully designed a set of six training modules for delivery to service sales representatives, equipment sales people, key stakeholders, technical service directors and operational delivery personnel, financial services staff and field engineers. By chunking critical content into modules that can stand alone or be lumped together, GE Healthcare can quickly deliver only the training that’s needed for a particular member of its staff.
“The modules were delivered during a kick-off meeting at the executive level and then supplemented with face-to-face zones across the country,” says Huber. “Field service engineers and secondary target audiences viewed it online at their convenience.”
Module one works to connect participants with the new service offering’s strategy; module two trains salespeople on ways to position service offerings to customers; module three focuses on establishing customer buy-in; module four helps staff incorporate the new tools of the program, including contracts and quotes, into the sales process; module five covers the roll-out of the new offerings and how to share the process with customers. Each of the five was also developed into an online module.
Finally, a sixth module was created for strictly online delivery and targeted to technical and financial personnel working in the field.
How do executives at GE Healthcare know recipients of the training comprehend the material? WIDS built in quality assessments to ensure learners show what they know.
The flexible training modules were developed and delivered in a matter of months, according to WIDS Consultant Susan Sharkey, ensuring GE Healthcare staff received exactly the training they needed to effectively sell and support the new CompreCare program.